Philips China : business challenges in the colour television market
This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through...
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| التنسيق: | Theses and Dissertations |
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2008
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/7163 |
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sg-ntu-dr.10356-71632024-01-12T10:12:47Z Philips China : business challenges in the colour television market Chew, Andrew Chin Hui Lee, Siew Fun Peng, Hongjiang Qian, Jianyu Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through interviews and market visits. Master of Business Administration 2008-09-18T07:40:54Z 2008-09-18T07:40:54Z 2003 2003 Thesis http://hdl.handle.net/10356/7163 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Chew, Andrew Chin Hui Lee, Siew Fun Peng, Hongjiang Qian, Jianyu Philips China : business challenges in the colour television market |
| description |
This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through interviews and market visits. |
| author2 |
Gupta, Vivek |
| author_facet |
Gupta, Vivek Chew, Andrew Chin Hui Lee, Siew Fun Peng, Hongjiang Qian, Jianyu |
| format |
Theses and Dissertations |
| author |
Chew, Andrew Chin Hui Lee, Siew Fun Peng, Hongjiang Qian, Jianyu |
| author_sort |
Chew, Andrew Chin Hui |
| title |
Philips China : business challenges in the colour television market |
| title_short |
Philips China : business challenges in the colour television market |
| title_full |
Philips China : business challenges in the colour television market |
| title_fullStr |
Philips China : business challenges in the colour television market |
| title_full_unstemmed |
Philips China : business challenges in the colour television market |
| title_sort |
philips china : business challenges in the colour television market |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7163 |
| _version_ |
1789482966335881216 |