A study of the roles of colour and shape in the perception of perfume

• Main Authors: Chan, Wei Wen, Chow, Aileen Ooi Leng, Fong, Chui Jin
• Other Authors: Tan William Chee Meng
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/64521

Much research has been done on the effects of colour on bottles ( Eysenck, 1941; Docus, 1932; Byrnes, 1983 etc.). It has been noted, however, that none of these studies address the issue as to how colour, together with the shape of the perfume container affect the perception of perfume. This phen...