PERFUME INFLUENCERS IMPACT ON CUSTOMERSâ PURCHASE DECISION OF HMNS PERFUMERY
Nowadays, due to the fast growth of social media, the number of people using social media increases day-by-day. Influencer is one marketing strategy that has been used by marketers to strengthen brands' reputations. Hence, the use of digital platforms as a marketing channel has increased. Influ...
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| المؤلف الرئيسي: | |
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| التنسيق: | Theses |
| اللغة: | Indonesia |
| الوصول للمادة أونلاين: | https://digilib.itb.ac.id/gdl/view/71637 |
| الوسوم: |
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