Instant vs. delayed loyalty programs : are they as effective in the food & beverage industry?

• المؤلفون الرئيسيون: Lim, Sock Ching., Oan, Wendy Jia Wei, Seng, Pearlyn Swee Jun
• مؤلفون آخرون: Ng Sok Ling, Sharon
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51544
• المؤسسة: Nanyang Technological University

In today’s technological advanced world, consumer’s perception of a brand can be easily altered through the media. It is crucial for businesses to build long-term relationships with their customers since consumers’ loyalty is extremely important to a business’s bottom line and vis-à-vis Singapore’s...