Instant vs. delayed loyalty programs : are they as effective in the food & beverage industry?

• Main Authors: Lim, Sock Ching., Oan, Wendy Jia Wei, Seng, Pearlyn Swee Jun
• 其他作者: Ng Sok Ling, Sharon
• 格式: Final Year Project
• 語言: English
• 出版: 2013
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/51544

In today’s technological advanced world, consumer’s perception of a brand can be easily altered through the media. It is crucial for businesses to build long-term relationships with their customers since consumers’ loyalty is extremely important to a business’s bottom line and vis-à-vis Singapore’s...