Hotel food and beverage loyalty programmes : an examination of the loyalty effect.

• المؤلفون الرئيسيون: Ho, Joan Yooi Feng., Tang, Susan Mei Ling.
• مؤلفون آخرون: Maclaurin, Donald John
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7330

The purpose of this research is to examine the relationships between hotel loyalty programmes, customer perceived value and the loyalty effect. The differences of consumer behaviour among those who are involved in the hotel loyalty programmes, in other loyalty programmes or not involved in any loyal...