The impact of types of green packaging and knowledge of packaging on consumers’ purchase intention.

The impact of types of green packaging and knowledge of packaging on consumers’ purchase intention.

This study was a causal research, which intended todetermine the motivation behind consumers’ purchase intention on green products/packaging. Eventually, the main objective is to provide businesses entering the green market with the survey findings of which type of packaging is more popular among co...

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書目詳細資料
Main Authors:	Gumala, Joice Vania., Chan, Michelle.
其他作者:	Nanyang Business School
格式:	Final Year Project
語言:	English
出版:	2012
主題:	DRNTU::Business::Marketing::Environmental::Green marketing
在線閱讀:	http://hdl.handle.net/10356/48422
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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