The impact of types of green packaging and knowledge of packaging on consumers’ purchase intention.
This study was a causal research, which intended todetermine the motivation behind consumers’ purchase intention on green products/packaging. Eventually, the main objective is to provide businesses entering the green market with the survey findings of which type of packaging is more popular among co...
محفوظ في:
المؤلفون الرئيسيون: | Gumala, Joice Vania., Chan, Michelle. |
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مؤلفون آخرون: | Nanyang Business School |
التنسيق: | Final Year Project |
اللغة: | English |
منشور في: |
2012
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الموضوعات: | |
الوصول للمادة أونلاين: | http://hdl.handle.net/10356/48422 |
الوسوم: |
إضافة وسم
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مواد مشابهة
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