Living wishes : a communication campaign encouraging Singapore residents aged 35 to 59 to initiate Advance Care Planning discussions with their elderly parents

• المؤلفون الرئيسيون: Chong, Charlotte Wen Wei, Gouw, Emily Shu Hui, Lee, Phyllis Zhi Ning, Tan, Raelynn Zhi Xuan
• مؤلفون آخرون: -
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2022
• الموضوعات: Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/155868

This paper presents Living Wishes, a communication campaign aimed at increasing Advance Care Planning (ACP) discussions between adults and their elderly parents so that they are better prepared to handle their elderly parents’ end-of-life (EOL) care. The culture of silence surrounding ACP in Singapo...