Promotional "Love Your Body" breast cancer awareness campaign.
In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/1017 |
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| 機構: | Nanyang Technological University |