“Show of the heart” volunteer recruitment and retention campaign.

• المؤلفون الرئيسيون: Leung, Ka Yun., Mok, Amanda Xun Ying., Ho, James Yuan Zhe.
• مؤلفون آخرون: Lee Chun Wah
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/45200

Show of the Heart (SOTH) is a grounds-up initiative to create an effective and influential grassroots network amongst youth and young adult volunteers, with the ultimate goal of encouraging committed volunteers. Based on the literature and formative research, we defined a committed volunteer as one...