For the love of books! campaign

• Main Authors: Lestarini Saraswati Hapsoro, Sneha Gururaj, Wong, Chooi Sean, Zhou, Zhuangyu
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Final Year Project
• 語言: English
• 出版: 2014
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/59595

This paper presents the communication campaign For the Love of Books!, an initiative that promotes leisure reading amongst young adults in Singapore organised by four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Targeting young a...