SERVQUAL study on the traditional chinese medicine industry in Singapore

SERVQUAL study on the traditional chinese medicine industry in Singapore

This study investigates the service quality of Traditional Chinese Medicine clinics in Singapore, through the use of SERVQUAL model by focusing on Gap 5 of the Gap Analysis Model. A Service Blueprint using an example of a TCM clinic, will help to gain further insights into the service quality and...

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書目詳細資料
Main Authors:	Ang, Hui Teng, Lee, Mitchelle Jie Yin, Loo, Ai Jia
其他作者:	Leong, Choon Chiang
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Customer services
在線閱讀:	http://hdl.handle.net/10356/11188
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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