Broad based study of hotel loyalty programs : the development and trends.
This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/10460 |
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| 機構: | Nanyang Technological University |