The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.

• المؤلفون الرئيسيون: Chen, Zonghao., Leo, Kian Yip., Teo, Say Heng.
• مؤلفون آخرون: Benjamin Kartono
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Marketing::Customer services
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15080

In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within th...