A study of effect sizes in consumer behaviour experiments.

A study of effect sizes in consumer behaviour experiments.

An investigation was undertaken to empirically document effect sizes, which describes the magnitude or strength of a relationship among two or more variables, in consumer behaviour experiments reported in marketing journals from the period 1985 to 1995. Using omega-wquared, Pearson's r and Coh...

Saved in:

書目詳細資料
Main Authors:	Lim, Karen Twan Soong., Tan, Christabel Mei Shan., Wooi, Eddie Kong Beng.
其他作者:	Loi, Soh Loi
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/10776
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

相似書籍

Effects of thumbnail sizes & shopping goals on online consumer behaviour.
由: Soh, Xiao Yun., et al.
出版: (2009)

Effects of Kiasuism on consumer behaviour
由: Lee Tsui Pin Karen, Seow Lee Suan, Leong Kok Heng Joel
出版: (2014)

Consumer behaviour of moviegoers.
由: Chia, Xin Ru., et al.
出版: (2008)

Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
由: Chong, Han Xiang, et al.
出版: (2008)

Study of consumer behaviour on the Internet
由: Ang, Siew Kim, et al.
出版: (2008)

Impact of merchandise display on consumer behaviour.
由: Pek, Kaizhi., et al.
出版: (2008)

Influence of display of price on consumer behaviour.
由: Lee, Winnie Hoon Hui., et al.
出版: (2011)

Jingle and its effect on consumer behaviour.
由: Tan, Derrick Meng Soon., et al.
出版: (2009)

An analysis of consumer behaviour towards branded products
由: Lew Hui Khiaw, Tan Gek Wen, Tham Chang Yong
出版: (2014)

Big five personality construct and consumer buying behaviour in Singapore.
由: Lim, Ivan Jit Boon., et al.
出版: (2008)

Consumer behaviour: effective loan packaging
由: Leong, Pin Pin, et al.
出版: (2015)

Consumer behaviour in adoption of mobile auction.
由: Yeo, Yaowen., et al.
出版: (2009)

Frequent flyer program : a study on consumer behaviour.
由: Foo, Lai Maun., et al.
出版: (2008)

Buyer behaviour of consumers towards broadband services in Singapore
由: Ang, Zhi Yi, et al.
出版: (2008)

Effects of thumbnail sizes on downstream consumer behavior.
由: Ng, Zhen Hui., et al.
出版: (2010)

The effect of bundle size on the purchase intention of consumers.
由: Suhail, Hena., et al.
出版: (2013)

Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
由: Goh, Mei Ming, et al.
出版: (2008)

Consumer behaviour of internet users in Singapore and Malaysia.
由: Lee, Chin Hin.
出版: (2008)

The influence of collectivism and individualism on consumer complaint behaviour
由: Dewitt, Thomas Scott, et al.
出版: (2008)

Consumer behaviour of Singaporean teenage students in online auction (apparel)
由: Tan, Joycelyn Pei Ying, et al.
出版: (2008)

Study on the factors affecting the purchase behaviour of consumers of sports shoes
由: Chong, Har Lin, et al.
出版: (2015)

The relationship between the attitude and behaviour of consumers toward the environment : A cross-country comparison.
由: Wong Lin Ho, Yap Ming Hsien, Yong Yoon Mei
出版: (2014)

Effects of product display and gender on consumer purchase behaviour.
由: Chen, Yanling., et al.
出版: (2008)

Effects of thumbnail columnar layout variations on consumer behaviour.
由: Chua, Felix Kian Hong., et al.
出版: (2008)

Mood effects on consumer behaviour : a contemporary review.
由: Chua, Wei Kee., et al.
出版: (2008)

Fraudulent consumer behaviour:exploiting retailers’ warranty policies.
由: Goh, Wei Ming., et al.
出版: (2013)

Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
由: Ng, Xinyao., et al.
出版: (2008)

Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.
由: Goh, Seng Yee., et al.
出版: (2008)

Consumer attitudes and behaviour towards online shopping : exploratory study
由: Kwan, Yen Ling, et al.
出版: (2008)

A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective
由: Chua Meng Joo, Loo Hui Min, Tan Kai Hiang
出版: (2014)

An exploratory study on consumers' purchase of counterfeits in the context of luxury designer brands.
由: Koh, Christabel Sze Yinn., et al.
出版: (2008)

Consumer online information acquisition and processing behaviour : a literature review
由: Chen, Hui Yin, et al.
出版: (2008)

Investigating the differences in consumer evaluations of search, experience and credence brand extensions and their effects on the parent brand.
由: Goh, Sara Qian Yu., et al.
出版: (2008)

Cross-cultural consumer behaviour towards downloading music files off the Internet.
由: Chin, Marianne Chui Li., et al.
出版: (2008)

Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
由: Yan, Lei
出版: (2008)

Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
由: Chua, Ai Chuin., et al.
出版: (2008)

Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
由: Yong, Yoon Mei.
出版: (2008)

Exploratory study on consumers’ perceptions of service quality of coffee outlets in Singapore.
由: Sim, David., et al.
出版: (2008)

Improving the food label : a consumer's perspective
由: Boh, Sang Wei, et al.
出版: (2008)

Consumer preferences and its implications on the effectiveness of commercial web sites.
由: Goh, Sock Boon., et al.
出版: (2008)