Association between colour of coffee in print media and consumer expectations

Association between colour of coffee in print media and consumer expectations

งานวิจัยนี้จึงศึกษาสีของกาแฟในภาพพิมพ์ที่ผู้สังเกตชอบ และความสัมพันธ์ระหว่างสีของกาแฟกับความคาดหวังในด้านรสชาติ และคุณภาพ ภายใต้สภาวะแสงเดย์ไลท์ และทังสเตน เพื่อหาความแตกต่างระหว่างสีที่ผู้สังเกตชอบภายใต้แสงทั้งสองสภาวะ รวมถึงความแตกต่างในด้านความชอบ และความคาดหวังของกลุ่มผู้สังเกต โดยใช้ภาพพิมพ์กา...

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書目詳細資料
主要作者:	Chutikarn Ongjarit
其他作者:	Suchitra Sueeprasan
格式:	Theses and Dissertations
語言:	English
出版:	Chulalongkorn University 2011
主題:	Color > Psychological aspects Printing Coffee > Color Color of food Consumer behavior Consumers preferences Expectation (Psychology) Consumers > Attitudes Food > Sensory evaluation
在線閱讀:	https://digiverse.chula.ac.th/Info/item/dc:37855
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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