Increasing brand awareness of Digichive Philippines Direct consumers

• 主要作者: De Guzman, Doreena P.
• 格式: text
• 語言: English
• 出版: Animo Repository 2018
• 主題: Brand choice; Consumers' preferences
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/5608

I, together with my collaborators, focused on addressing the issue of low level of brand awareness of Digichive Philippines direct consumers. If a company wants to be patronized by numerous consumers, they should make their consumers familiar of their brand. Brand awareness is a factor that must be...