Lipton Tea in Turkey: Infusing a real flavour of sustainability

• Main Authors: ZERRILLO, Philip C., JOSHI, Havovi
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2012
• 主題: Sustainability; Lipton Tea; Unilever; Turkey; Rainforest Alliance™; Unilever Sustainable Living Plan; Triple Bottom Line; Sustainable Tea Agriculture project; Advertising and Promotion Management; Agribusiness; Business Administration, Management, and Operations; Business Law, Public Responsibility, and Ethics; Strategic Management Policy
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/45; https://cmp.smu.edu.sg/case/2421
• 機構: Singapore Management University

This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability by using the example of Lipton Tea in Turkey. In November 2010 Unilever launched the ambitious ‘Unilever Sustainable Living Plan’, committing to a t...