Lipton Tea in Turkey: Infusing a real flavour of sustainability

• المؤلفون الرئيسيون: ZERRILLO, Philip C., JOSHI, Havovi
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2012
• الموضوعات: Sustainability; Lipton Tea; Unilever; Turkey; Rainforest Alliance™; Unilever Sustainable Living Plan; Triple Bottom Line; Sustainable Tea Agriculture project; Advertising and Promotion Management; Agribusiness; Business Administration, Management, and Operations; Business Law, Public Responsibility, and Ethics; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/45; https://cmp.smu.edu.sg/case/2421

This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability by using the example of Lipton Tea in Turkey. In November 2010 Unilever launched the ambitious ‘Unilever Sustainable Living Plan’, committing to a t...