An advertising campaign for Lipton

• المؤلفون الرئيسيون: Aaron, Maria Diana F., Go, Jennifer D., Kho, Joan G., See, Katrina Valene C., Veracruz, Maria Lourdes M.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2003
• الموضوعات: Advertising—Tea; Advertising and Promotion Management
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/18686
• المؤسسة: De La Salle University

In 1993, Unilever acquired Lipton, a tea company founded by Sir Thomas J. Lipton, a famous merchant who realized the potential of serving good quality tea products. Today, Lipton is handled by California Manufacturing Company, an affiliate of Unilever for its food products. Lipton tea products are o...