Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the p...
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sg-ntu-dr.10356-99352023-05-19T03:30:06Z Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. Soh, See Woon. Ong, Yen Pin. Tay, Joyce Yong Yong. Ng, Sharon Sok Ling Nanyang Business School DRNTU::Business::Industries and labor This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the problem of attracting customers, which is an issue generic to all unsought services. 2008-09-24T07:37:58Z 2008-09-24T07:37:58Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9935 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Soh, See Woon. Ong, Yen Pin. Tay, Joyce Yong Yong. Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. |
| description |
This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the problem of attracting customers, which is an issue generic to all unsought services. |
| author2 |
Ng, Sharon Sok Ling |
| author_facet |
Ng, Sharon Sok Ling Soh, See Woon. Ong, Yen Pin. Tay, Joyce Yong Yong. |
| format |
Final Year Project |
| author |
Soh, See Woon. Ong, Yen Pin. Tay, Joyce Yong Yong. |
| author_sort |
Soh, See Woon. |
| title |
Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. |
| title_short |
Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. |
| title_full |
Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. |
| title_fullStr |
Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. |
| title_full_unstemmed |
Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. |
| title_sort |
attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9935 |
| _version_ |
1770567090986549248 |