Brand valuation.

The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.

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書目詳細資料
Main Authors:	Huang, Jing Si., Kan, Jeannice Huixian., Tan, You Ming.
其他作者:	Ng, Eng Juan
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Advertising::Product
在線閱讀:	http://hdl.handle.net/10356/9904
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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