Analysis of the potential of the Web advertising market.

• المؤلفون الرئيسيون: Chong, Yan Sin., Yoh, Li Ching., Tan, Michelle Su Jen.
• مؤلفون آخرون: Wong, Irene Foong Heng
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Advertising::Advertising method
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11284
• المؤسسة: Nanyang Technological University

Web advertising has been popularised as a marketing tool.In our report,we examined whether web advertising is merely a fad or a quality marketing tool from both the advertisers' and consumers' point of view.