Exploratory study on visual merchandising in Singapore.

• المؤلفون الرئيسيون: Lim, Jing Pei., Soh, Kee Joo., Tan, Wei Shan.
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Advertising::Advertising method
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9409
• المؤسسة: Nanyang Technological University

The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.