A study of consumer preferences against marketing strategies in the food and beverage industry.
This report is focused on exploring the types of marketing strategy utilised by brands operating across different categories of the F&B industry in Singapore. With this study we are attempting to understand the competitive strategies adopted in the local context, and aim to create guidelines fo...
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| 格式: | Final Year Project |
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2008
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| 在線閱讀: | http://hdl.handle.net/10356/9874 |
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sg-ntu-dr.10356-98742023-05-19T07:23:14Z A study of consumer preferences against marketing strategies in the food and beverage industry. Choo, Zhi Hui. Lee, Nian Sia. Ng, Celine. McGovern, Ian Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This report is focused on exploring the types of marketing strategy utilised by brands operating across different categories of the F&B industry in Singapore. With this study we are attempting to understand the competitive strategies adopted in the local context, and aim to create guidelines for successful competitive marketing strategies with the results of our research and findings. 2008-09-24T07:37:19Z 2008-09-24T07:37:19Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9874 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Choo, Zhi Hui. Lee, Nian Sia. Ng, Celine. A study of consumer preferences against marketing strategies in the food and beverage industry. |
| description |
This report is focused on exploring the types of marketing strategy utilised by brands operating across different categories of the F&B industry in
Singapore. With this study we are attempting to understand the competitive strategies adopted in the local context, and aim to create guidelines for successful competitive marketing strategies with the results of our research and findings. |
| author2 |
McGovern, Ian |
| author_facet |
McGovern, Ian Choo, Zhi Hui. Lee, Nian Sia. Ng, Celine. |
| format |
Final Year Project |
| author |
Choo, Zhi Hui. Lee, Nian Sia. Ng, Celine. |
| author_sort |
Choo, Zhi Hui. |
| title |
A study of consumer preferences against marketing strategies in the food and beverage industry. |
| title_short |
A study of consumer preferences against marketing strategies in the food and beverage industry. |
| title_full |
A study of consumer preferences against marketing strategies in the food and beverage industry. |
| title_fullStr |
A study of consumer preferences against marketing strategies in the food and beverage industry. |
| title_full_unstemmed |
A study of consumer preferences against marketing strategies in the food and beverage industry. |
| title_sort |
study of consumer preferences against marketing strategies in the food and beverage industry. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9874 |
| _version_ |
1772827379003031552 |