Exploratory study of store image of selected specialty stores : a conceptual perspective.
his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 在線閱讀: | http://hdl.handle.net/10356/9718 |
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