Exploratory study of store image of selected specialty stores : a conceptual perspective.

• المؤلفون الرئيسيون: Tan, Kah Ngee., Tan, Cheryl Li Ling., Wang, Teresa.
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9718
• المؤسسة: Nanyang Technological University

his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics.