Exploratory study of store image of selected specialty stores : a conceptual perspective.

• Main Authors: Tan, Kah Ngee., Tan, Cheryl Li Ling., Wang, Teresa.
• 其他作者: Low, Peter Issac Siow Siam
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business
• 在線閱讀: http://hdl.handle.net/10356/9718

his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics.