Exploratory study of store image of selected specialty stores : a conceptual perspective.

his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics.

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Main Authors: Tan, Kah Ngee., Tan, Cheryl Li Ling., Wang, Teresa.
其他作者: Low, Peter Issac Siow Siam
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/9718
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spelling sg-ntu-dr.10356-97182023-05-19T06:09:05Z Exploratory study of store image of selected specialty stores : a conceptual perspective. Tan, Kah Ngee. Tan, Cheryl Li Ling. Wang, Teresa. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics. 2008-09-24T07:35:24Z 2008-09-24T07:35:24Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9718 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business
spellingShingle DRNTU::Business
Tan, Kah Ngee.
Tan, Cheryl Li Ling.
Wang, Teresa.
Exploratory study of store image of selected specialty stores : a conceptual perspective.
description his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics.
author2 Low, Peter Issac Siow Siam
author_facet Low, Peter Issac Siow Siam
Tan, Kah Ngee.
Tan, Cheryl Li Ling.
Wang, Teresa.
format Final Year Project
author Tan, Kah Ngee.
Tan, Cheryl Li Ling.
Wang, Teresa.
author_sort Tan, Kah Ngee.
title Exploratory study of store image of selected specialty stores : a conceptual perspective.
title_short Exploratory study of store image of selected specialty stores : a conceptual perspective.
title_full Exploratory study of store image of selected specialty stores : a conceptual perspective.
title_fullStr Exploratory study of store image of selected specialty stores : a conceptual perspective.
title_full_unstemmed Exploratory study of store image of selected specialty stores : a conceptual perspective.
title_sort exploratory study of store image of selected specialty stores : a conceptual perspective.
publishDate 2008
url http://hdl.handle.net/10356/9718
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