Consumer and corporate perspectives on corporate social responsibility

• المؤلفون الرئيسيون: Cai, Liqin, Choo, Hwee Ee, Lin, Hongli
• مؤلفون آخرون: Seow, Jean Lin
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::General::Social aspects
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9343

This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of so...