Consumers' perception of canned food safety in Singapore.

• المؤلفون الرئيسيون: Ho, Chee Yong., Teng, Lena Huijin., Toh, Karin Kian Lin.
• مؤلفون آخرون: Assafa Endeshaw Mohammed
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::General::Social aspects
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8738
• المؤسسة: Nanyang Technological University

Consumers’ perception of food safety is affected by many factors - brand/reputation of product, government regulation, newspaper reports,place of purchase, prior experience, product label and word of mouth advice. This study investigates which of the factors identified affect consumers’ perception a...