Consumer and corporate perspectives on corporate social responsibility

• Main Authors: Cai, Liqin, Choo, Hwee Ee, Lin, Hongli
• 其他作者: Seow, Jean Lin
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::General::Social aspects
• 在線閱讀: http://hdl.handle.net/10356/9343

This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of so...