Developing a customer-centric performance measurement framework for the Singapore hotel industry.

• المؤلفون الرئيسيون: Heah, Haidee Wen Wei., Ho, Shu Fang., Woo, Melissa Meiyan.
• مؤلفون آخرون: Leong, Choon Chiang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Customer services
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9216

A customer-centric performance measurement framework tailored for the Singapore hotel industry had been developed and tested for its applicability.