Customer satisfaction : a case study of NTUC Fairprice supermarket.

• المؤلفون الرئيسيون: Chin, Yue Fong., Choo, Winston Tun Tng., Ho, Fang I.
• مؤلفون آخرون: Xia, Yang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9105
• المؤسسة: Nanyang Technological University

The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of ov...