Customer satisfaction : a case study of NTUC Fairprice supermarket.

Customer satisfaction : a case study of NTUC Fairprice supermarket.

The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of ov...

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書目詳細資料
Main Authors:	Chin, Yue Fong., Choo, Winston Tun Tng., Ho, Fang I.
其他作者:	Xia, Yang
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Industries and labor
在線閱讀:	http://hdl.handle.net/10356/9105
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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