Kraft : eating into the China snack food market.
This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.
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| Main Authors: | , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9010 |
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