Managing change of hotel name : a study on Swissotel The Stamford.

Managing change of hotel name : a study on Swissotel The Stamford.

Our project investigates the impact of re-branding and renaming in the hotel industry, specifically for Swissôtel The Stamford.

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書目詳細資料
Main Authors:	Eu, Cheryl Xing Ling., Lee, Hui Min., Ng, Ting Ting.
其他作者:	Leong, Choon Chiang
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Product management
在線閱讀:	http://hdl.handle.net/10356/8819
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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