Managing change of hotel name : a study on Swissotel The Stamford.
Our project investigates the impact of re-branding and renaming in the hotel industry, specifically for Swissôtel The Stamford.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/8819 |
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| 總結: | Our project investigates the impact of re-branding and renaming in the hotel industry, specifically for Swissôtel The Stamford. |
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