Case study on C.K. Tang Ltd.
This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/8643 |
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| 機構: | Nanyang Technological University |