Case study on C.K. Tang Ltd.

This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.

محفوظ في:

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون:	Chia, Sok Luan., Chin, Eileen Kwai San., Tan, Mei Peng.
مؤلفون آخرون:	Tan, Thomas Tsu Wee
التنسيق:	Final Year Project
منشور في:	2008
الموضوعات:	DRNTU::Business::Industries and labor
الوصول للمادة أونلاين:	http://hdl.handle.net/10356/8643
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
المؤسسة:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-86432023-05-19T05:44:59Z Case study on C.K. Tang Ltd. Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng. Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Industries and labor This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period. 2008-09-24T07:23:28Z 2008-09-24T07:23:28Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8643 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng. Case study on C.K. Tang Ltd.
description	This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.
author2	Tan, Thomas Tsu Wee
author_facet	Tan, Thomas Tsu Wee Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng.
format	Final Year Project
author	Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng.
author_sort	Chia, Sok Luan.
title	Case study on C.K. Tang Ltd.
title_short	Case study on C.K. Tang Ltd.
title_full	Case study on C.K. Tang Ltd.
title_fullStr	Case study on C.K. Tang Ltd.
title_full_unstemmed	Case study on C.K. Tang Ltd.
title_sort	case study on c.k. tang ltd.
publishDate	2008
url	http://hdl.handle.net/10356/8643
_version_	1770567360289177600

Case study on C.K. Tang Ltd.

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