When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures

• المؤلفون الرئيسيون: Savani, Krishna, Wadhwa, Monica, Uchida, Yukiko, Ding, Yu, Naidu, N. V. R.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2017
• الموضوعات: Preference; Choice
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/85133; http://hdl.handle.net/10220/43614
• المؤسسة: Nanyang Technological University

The present research investigated a novel account of how normative influence varies across culture—whether there exist cultural differences in the motivation to adhere to social norms even when similar norms are prevalent across cultures. Experiment 1 established that both Americans and Indians perc...