When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures

The present research investigated a novel account of how normative influence varies across culture—whether there exist cultural differences in the motivation to adhere to social norms even when similar norms are prevalent across cultures. Experiment 1 established that both Americans and Indians perc...

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Main Authors: Savani, Krishna, Wadhwa, Monica, Uchida, Yukiko, Ding, Yu, Naidu, N. V. R.
其他作者: Nanyang Business School
格式: Article
語言:English
出版: 2017
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在線閱讀:https://hdl.handle.net/10356/85133
http://hdl.handle.net/10220/43614
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機構: Nanyang Technological University
語言: English