Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.
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| 格式: | Final Year Project |
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2008
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| 在線閱讀: | http://hdl.handle.net/10356/8379 |
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| 機構: | Nanyang Technological University |
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sg-ntu-dr.10356-83792023-05-19T05:41:35Z Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects. 2008-09-24T07:20:26Z 2008-09-24T07:20:26Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8379 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| description |
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects. |
| author2 |
Low, Peter Issac Siow Siam |
| author_facet |
Low, Peter Issac Siow Siam Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. |
| format |
Final Year Project |
| author |
Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. |
| author_sort |
Chua, Ai Chuin. |
| title |
Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_short |
Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_full |
Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_fullStr |
Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_full_unstemmed |
Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. |
| title_sort |
exploratory study of the effects of country-of-origin (coo) and brand name cues on consumer buyer behaviour. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8379 |
| _version_ |
1770566834817335296 |