Multi cue approach to country-of-origin effect.

• المؤلفون الرئيسيون: Seah, Weiming., Tan, Cheng Wen., Yen, Chee Loong.
• مؤلفون آخرون: Saw, Sutaip Leng Chooi
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9654
• المؤسسة: Nanyang Technological University

The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important f...