Exploratory study on in-home buyer behaviour.
This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network.
محفوظ في:
المؤلفون الرئيسيون: | , , |
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مؤلفون آخرون: | |
التنسيق: | Final Year Project |
منشور في: |
2008
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الموضوعات: | |
الوصول للمادة أونلاين: | http://hdl.handle.net/10356/8372 |
الوسوم: |
إضافة وسم
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المؤسسة: | Nanyang Technological University |
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sg-ntu-dr.10356-83722023-05-19T06:16:17Z Exploratory study on in-home buyer behaviour. Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network. 2008-09-24T07:20:21Z 2008-09-24T07:20:21Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8372 Nanyang Technological University application/pdf |
institution |
Nanyang Technological University |
building |
NTU Library |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
NTU Library |
collection |
DR-NTU |
topic |
DRNTU::Business::Marketing::Consumer behavior |
spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy. Exploratory study on in-home buyer behaviour. |
description |
This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network. |
author2 |
Low, Peter Issac Siow Siam |
author_facet |
Low, Peter Issac Siow Siam Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy. |
format |
Final Year Project |
author |
Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy. |
author_sort |
Chao, Jang Ting. |
title |
Exploratory study on in-home buyer behaviour. |
title_short |
Exploratory study on in-home buyer behaviour. |
title_full |
Exploratory study on in-home buyer behaviour. |
title_fullStr |
Exploratory study on in-home buyer behaviour. |
title_full_unstemmed |
Exploratory study on in-home buyer behaviour. |
title_sort |
exploratory study on in-home buyer behaviour. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/8372 |
_version_ |
1770564922721173504 |