Consumer's perception of green marketing strategies.
This study aims to investigate consumer’s perception of the various green marketing strategies adopted by companies and their perception of the ecological image of the company. The green marketing strategies identified are green innovation, greening and green alliance. This quantitative study uses a...
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| Main Authors: | , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2012
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/48365 |
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