Determinants of ‘green’ purchase behaviour among young Singaporeans.

• Main Authors: Ng, Priscilla Liu Yi., Chua, Yu Yan., Yeo, Walter Shaohong.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Business::Marketing::Environmental::Green marketing
• 在線閱讀: http://hdl.handle.net/10356/44191

This study aims to investigate the determinants of ‘green’ purchase behaviour among young Singaporeans who are quite familiar with environmental issues. The main objective of the study is to examine the impact of price, ‘green’ advertising, collectivism, family influences, ecological knowledge and e...