Influence of store image congruity on perceived risk of products.

• المؤلفون الرئيسيون: Chan, Li Yan., Yeo, Zhi Yuan., Ng, Yu Lin.
• مؤلفون آخرون: Jeffrey Cameron Kennedy
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35527
• المؤسسة: Nanyang Technological University

This paper explores the interactivity of retail store environmental cues on consumers’ perceived risk on merchandise offered under the particular environment. An empirical study examines all three types of environmental factors of ambient, social and design and their degree of congruency to the expe...