Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?

• المؤلفون الرئيسيون: Chen, June Shuwei., Chiam, Wan Ting., Tan, Shi Ling.
• مؤلفون آخرون: Nam, Inwoo
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10243
• المؤسسة: Nanyang Technological University

This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.